“Master Digital Marketing with AI | Student-Focused Training”
Curriculum Structure
Module 1: Introduction to Digital Marketing
Basics of digital marketing
Importance in today’s business landscape
Tools & platforms overview
Module 2: Website Design & SEO
WordPress fundamentals
SEO basics (on-page, off-page, local SEO)
Tools: Google Search Console, Yoast, Ubersuggest
Module 3: Social Media Marketing
Platform strategy (Instagram, Facebook, LinkedIn)
Content creation & scheduling
Paid ads basics (Meta Ads)
Module 4: Content Marketing
Copywriting essentials
Blogging for SEO
Email marketing intro
Module 5: AI in Digital Marketing
Tools like ChatGPT, Canva AI, Jasper, etc.
Automating content, email, and social media
Using AI for data insights & targeting
Module 6: Real Projects + Certification
Students complete real-world campaigns
Final assessment + Certification from Digital Genix
Internship or project work given.